Friday

Augmented Reality (POP)

When given the brief the 1st thing that came to mind was an article I read not so long ago in POP magazine (issue 22, s/s); on Augmented Reality. With the rapid growth of digital technology, most noticeably in 3D development, the way we perceive everything is being challenged. As the editor's letter suggests such advances are being embraced and the Fashion Industry is no exception.

If you've got a video cam you've got to try this out!! (checkout the link below, and get your hands on a hard copy of the edition).http://thepop.com/ar/



The video's below help explain the concept and it's initial possibilities.



http://www.viceland.com/fashion/2010/02/london-fashion-week-augmented-reality/#more-6873





.... My problem here is that although it blows me away I need to consider and investigate how AR can be used within my conceptual fashion design work?!..... Hummm...?
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1 comment:

  1. Unknown5 November 2010 at 19:11

    Wise thoughts. Despite breaking through some time ago, AR has only really started to make a loud noise in the last 12 months and is gaining momentum, accelerated by the proliferation of smartphone users. However, there is a danger that brands, creatives and marketeers will use it to satisfy their own egos. Used well it is a tool to enhance a consumer's experience of a brand, something that adds value to their experience and serves a purpose. AR still has much potential to harness and creatives will over the next couple of years no doubt push this further and further, but it should not be used as a gimmick which is already happening as its bubble will burst as people become familiar with the concept.

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